The Search engine optimization process is a costly one. Most people hire professional SEO firms to get the work done. However, it is possible to do it yourself and get the same /even better results, provided you know the ropes. Though it may take some time for you to learn the basic SEO techniques, it is quite simple and easy.
SEO focuses on how to optimize the content of your website i.e. how to get more hits. The most important thing is to get a domain name. Naming the page after your products/services will help you be more specific. Getting the sub domain of a popular domain will give your site to get on top of search engine rankings.
The second most important thing is to note the page title. The title of the page is what comes in the search results. Always ensure to use most important keywords in the title. Provide a description of your page so that users may understand that they have found what they have been looking for. In case of slow internet connections one may not be able to download the graphics provided with the page. Use ALT-tags to describe such graphics/images. This will result in a pop-up description of the same.
Keyword density determines whether the page is relevant or not. Keyword density is the number of times the keyword appears in the content. A keyword should appear 5-8 times for the page to be counted as relevant. But overdoing it will be a bad sign. Search engines judge most sites by the quality of incoming links. Make sure you use incoming links of popular sites. Ensure that the links are related to the content of your site. If you do-it-yourself with the above mentioned tips, your website will be ranked top in search engine listing and that too without spending a fortune on SEO.
Developing the confidence factor is very important in marketing. To know more about the methods to win the confidence of customers through websites, you can approach a web developer from a professional website design company.
Sat Jan 17, 2015 12:29 am by john_lou